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Research papers

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Paul Summer, Peter Masson
June 16, 2004
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Citation

Summer and Masson (2004a, June 16). Calibration. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/calibration